Use a C.A.B. to Pick Up New Customers
Want to earn more this year? Then choose a C.A.B. to get new business!
A C.A.B is a “Customer Attraction Book” that you write to promote yourself as an authority in your field. This paperback book can be 80-100 pages long and leverages your expertise and knowledge to connect with your community and attract new customers. (And you won’t have any competitors using this fantastic strategy!)
You don’t write this book to become a bestseller but instead to become the “best provider” of your specialized service! Don’t worry…if you’re not a great writer, you can hire a ghostwriter to create your self-published paperback “billboard.” If you publish your book on Amazon, you can buy copies at a reduced author price. This makes for a very affordable lead magnet!
A Customer Attraction Book works for three main reasons:
- It is YOUnique
- It promotes you as an expert
- It is a conversation starter
While most people use a standard business card for self-promotion, your C.A.B. becomes a powerful MARKETING MAGNET to generate HOT leads! By handing this out at networking events, trade shows, or on “stop and drops” you can instantly start conversations with potential customers. Another powerful way to use this is to mail it to out-of-town customers or companies where you want to open doors.
So, how do you start? To write your own book jot down ideas for book title and chapter content. Topics to cover include:
- Why you love your work
- How you help people
- Stories of people you have helped
- Useful tips and exclusive offers
- Ways consumers can contact you
As you write and self-publish your own Customer Attraction Book you make an investment in your business that can yield long-term benefits by driving credibility and customer engagement. Start writing your book today and watch your business grow! If you like this idea, but are not sure about format, editing, finishing the project, and publishing, let’s sit down over a cup of coffee and discuss this. As professional writers and self-publishers, my wife and I can help you create an exceptional book to take your business to the next level. Just call or text me at (423) 208-1792!
