Communications Services
How We Work Together to Fuel Your Communications
Running your business is hard enough. Let us create the words that sell.
Save hours of time
Generate more leads
Increase revenue & referrals
You’re great at what you do—but translating that expertise into clear, compelling messages? That’s where most business owners get stuck.
These are the challenges we hear every day:
These challenges are normal—and fixable. You don’t need to become a marketing expert or add ‘content creator’ to your already-full plate.
You just need a professional partner who understands your business and knows how to translate your expertise into words that connect with customers and drive results.
30-Minute FREE Strategy Session
Get clarity on your communications in half an hour—no pressure, no commitment.
In this focused session, we’ll:
- Explore what’s working (and what’s not) in your current messaging
- Identify your biggest communication challenge
- Discuss your ideal customer and what they need to hear
- Give you one actionable step you can implement immediately
This isn’t a sales pitch—it’s a genuine conversation about your business.
Even if we’re not the right fit, you’ll walk away with clarity and direction for improving how you communicate with customers.
What We’ll Cover in Your Strategy Session
We keep it simple and focused on you:
- Your story – What inspired your business and what makes you different
- Your customers – Who you serve and what problems you solve for them
- Your challenges – Where you’re stuck with messaging, content, or visibility
- Your next step – One clear action to move your communications forward
No homework required. Just come ready to talk about your business.
Executive Services
Executive Thought LeadershipPartnership
Perfect if: You want to Lead More and Write Less. Your authority as a thought leader is earned through creating consistent, high-quality written communication. But how do you achieve that visibility without sacrificing your most valuable commodity-time?
What you get:
- Hours of your precious time back while we write high impact content for you
- Monthly meetings with us to discuss your priorities and needed content
- Your ideas transformed by us into content that enhances your professional reputation and builds your legacy
The result: Free up valuable hours each month you previously spent creating content and invest that time into your team.
Legacy Book – Tell Your Story With a Legacy Book
Perfect if: You want to promote your founding story, pivotal moments, culture and core values, industry contributions, vision for the future, or you desire to leave a family legacy for future generations.
What you get:
- A professionally ghostwritten book that positions your company as an authority, generates additional revenue, and strengthens customer loyalty by connecting emotionally with your audience
- A powerful narrative we create that sets you above your competition by sharing business and life lessons to humanize your business after we interview you, your key staff, and top customers. Customers don’t just buy products or services–they resonate with the stories, values, and people behind the brand.
- Publishing guidance and direction we provide to create a product you will truly be proud of and lasts as a company or family legacy
The result: Your Story Is Your Competitive Advantage. Let us help you tell it.
Pricing
Every business is different, so we customize our pricing to your specific needs and goals.
We’ll discuss options and pricing during your free strategy session. No surprises, no pressure—just honest conversation about what makes sense for your business and budget.
Customer Attraction Book
Perfect if: You want to leverage your expertise to attract new customers but don’t have the time or ability to write and publish a book about yourself and your business knowledge.
What you get:
- A professionally ghostwritten book about you and your work, based on live interviews
- Your personalized Customer Attraction Book (C.A.B.) which will contain success stories, testimonials, tips, and multiple calls to action
- Recognition as an expert in your field and author as your name will be featured throughout. This powerful marketing tool sets you above your competition as an Authority in your field.
- Custom design and publishing guidance to make your dream become a reality
The result: You will own the most powerful and personalized marketing tool to grow your business. Hand it out at networking events, while prospecting, or mail to out-of-town prospects.
Ready to Get Started?
Book your free 30-minute strategy session today.
No sales pitch. No commitment. Just a genuine conversation about your business and how we can help.
All Packages at a Glance
Comprehensive Communications Audit
Following your FREE Consultation, we will request samples of all your communications initiatives:
- Website
- Social media outreach
- Correspondence (written and digital)
- Blogs and podcasts
- Video
- Brochures and promotional materials
- Advertising
- Any other outreach communications tools
This includes:
- 1-2 Hour Informational Interview to learn even more about “Your Story,” your current day-to-day business experience, and future goals for business growth, development, visibility, productivity, and profitability.
- Introductory Informational Assessment– a comprehensive questionnaire that sets the stage for developing all future communications initiatives.
- Meeting to provide a Communications Strategic Plan outlining steps for beginning new communications initiatives and tools to improve visibility, effectiveness, and profitability TODAY.
- Comprehensive Communications Audit -a full report assessing the effectiveness of your communications initiatives.
INVESTMENT COST determined by information gained during our initial Consultation Call or meeting. If Client only requires certain services listed, please let us know which services are of interest. We will create a customized price quote for you.
90-Day Fresh Start
With your 90-Day Fresh Start Package you receive:
Your 90-Day Fresh Start Package provides you with the essential tools you need to be certain your brand and messaging are communicated effectively with clarity and consistency. This includes:
- Your Informational Interview
- Your Informational Assessment
- Your Comprehensive Communications Audit
- Your Communications Strategic Plan
- We’ll clarify your overall Communications Message to cause customers to quickly engage.
- Using our proven method, we’ll help you craft your Business Mission Statement, Vision Statement as well as Core Values acting as a rudder to keep your business sailing smoothly forward.
- We’ll write a Personal Profile Article or Sponsored Advertorial and pitch it to area media outlets.
- Create a Press Release for a suggested upcoming event you design.
- We’ll create a Brand Messaging Guidebook with your Foundational Message, a One-Liner or Tag Line, your 30-Second Elevator Speech, 60-Second Follow up Statement, 20 Social Media prompts, Website Checklist, and Additional Resources specific to your business.
- Wrap-up Strategy Call to plan your Next Steps.
INVESTMENT COST determined by information gained during our initial Consultation Call or meeting. If Client only requires certain services listed, please let us know which services are of interest. We will create a customized price quote for you.
Ongoing Partnership
With your Ongoing Partnership Package you receive:
- Custom-created Communications Strategy with ongoing implementation just for you and your business!
- The writing of all copy for every initiative as well as management of all vendors necessary to complete your desired initiatives.
- There will be nothing like it in the marketplace and all your communications needs will be met. You can breathe a sigh of relief knowing you have the most effective communications initiatives and content in the market created and implemented just for you!
- And a coach only a phone call away!
If you are interested in becoming a permanent client on monthly retainer, this enables us to keep you, your business, and your communications constantly evolving to respond to customer interest and consumer trends.
Quite honestly, due to our time limitations, we can only interview and select a handful of clients who we invite to become permanent monthly retainer clients. These are clients whose businesses we resonate with, feel they have the greatest potential for growth and development, and enjoy the opportunities for creative and unique initiatives that we not only recommend but provide. Our permanent clients become our “family,” and we are always thinking of the next best way to service their business or company.
INVESTMENT COST determined by information gained during our initial Consultation Call or meeting. If Client only requires certain services listed, please let us know which services are of interest. We will create a customized price quote for you.
1-Day Communication Marathon
Your Guides for the Comprehensive Communications Day
Work with Communications Professionals and Certified Coaches to anchor your communications message, identify your target client, and determine your exact next steps for marketing success. And the best part… we do this all-in-one day.
As professional communications specialists and writers for more than 20 years, we’ve helped dozens of businesses and organizations clarify their marketing message, create compelling communications products, build captivating websites, and grow their businesses.
We’ll spend a full day focused on you and your business. We’ll talk about your customers and how to get their attention by creating communications they can’t deny.
Your Comprehensive Communications Day offers:
- Communications Tools and Coaching to Expand Your Business
- Message clarified
- Client identified
- Plan outlined
- Brand Messaging Guidebook completed
At the end of our time together, you’ll have a comprehensive Brand Messaging Guidebook. This will be your go-to reference for all your communications. You’ll receive a digital and bound printed copy of your Brand Messaging Guidebook.
The Brand Messaging Guidebook includes:
- Your mission, vision, and core values overview
- Your brand connection with the market
- Your ideal customer/client
- Your clear brand messaging
- Tagline or slogan
- Lead-generator ideas
- 20 social media prompts
- Elevator speech
- Next steps for communications success
Achieve more when you invest one day to work with professionals who can help you with your communications.
What a relief to get so much done in one day!
Book your Personal Comprehensive Communications Day. Call us TODAY to answer questions or reserve your spot!
Sessions are scheduled for either Wednesdays, Thursdays, or Fridays from 10 a.m. to 4 p.m. EST.
INVESTMENT COST determined by information gained during our initial Consultation Call or meeting. If Client only requires certain services listed, please let us know which services are of interest. We will create a customized price quote for you.
Brand Messaging Guidebook & Web Copy
This additional resource not only provides you with the Brand Messaging Guidebook designed for your business alone including your Foundational Message, a One-Liner or Tag Line, your 30-Second Elevator Speech, 60-Second Follow up Statement, Social Media prompts, and Website Checklist, but also includes a detailed blueprint for your website with copy, suggested images, and overall structure and flow.
Monthly Content Bundle
Need New Content Ideas?
Many entrepreneurs and small business owners never manage to find time to develop fresh content for their blog, email campaigns and social media channels. Yet, they know “content is king.” Consistent messaging across all platforms is essential in generating an ongoing flow of leads.
Our WCG monthly content bundle provides you with monthly newsletter and weekly customized blogs created specifically for your business with your target audience in mind.
Website Design & Development
Clarify your Brand’s Message.
Waterman Communications Group not only writes copy for your website but also offers you one of the most gifted graphic designers imaginable to create the website you need for success and profitability. Contact us today to discuss your new website development or renovation.
Executive Coaching
Perfect if: You want to be a commanding, confident, and captivating speaker.
What you get:
- The benefit of over 50 years combined public speaking experience
- Private coaching sessions where you receive honest feedback on strengths and weaknesses. We tell you what you need to hear, not what your staff feels they should say.
- Practical tips and techniques to enhance your presentations.
- Real world practice on an upcoming presentation including a review of your speech.
The result: The ability to communicate with clarity, confidence, and impact makes the difference between good leadership and extraordinary influence.
CHOOse from one of three communications packages
Three Ways to Work Together
Package #1
Comprehensive
Communications Audit
Perfect if: You’re already doing some marketing but aren’t sure what’s working (or why)
What you get:
- 1-2 hour informational interview to understand your story, business experience, and growth goals
- Complete assessment of all your current communications (website, social media, emails, promotional materials, advertising)
- Comprehensive audit report showing what’s working, what’s not, and why
- Strategic communications plan with prioritized next steps
The result: Crystal-clear priorities and a plan you can actually execute—whether you do it yourself or hire us to help.
Package #2
90-Day
Fresh Start
Perfect if: You need the foundational tools to communicate consistently and professionally
What you get:
- Everything in Package 1 (interview, assessment, audit, strategic plan)
- Mission statement, vision statement, and core values that guide your business
- Complete Brand Messaging Guidebook with your foundational message, tagline, elevator speech, and 20 social media prompts
- Personal profile article or sponsored advertorial pitched to local media
- Press release for an upcoming event
- Wrap-up strategy call to plan your next steps
The result: A complete communications toolkit that makes every customer interaction clear, confident, and conversion-focused. You’ll use this for years.
Package #3
Ongoing
Partnership
Perfect if: You want a communications team in your corner without hiring full-time staff
What you get:
- Custom communications strategy designed specifically for your business
- All content creation—blogs, emails, social media, promotional materials
- Management of all vendors (designers, web developers, printers)
- Ongoing strategy updates as your business evolves
- Direct access to your communications coach
The result: Consistent, professional communications across all channels—and a partner who knows your business inside and out.
Limited availability: We only work with a handful of ongoing clients to ensure quality and attention.
