Explode Your Business with Proof-Based Marketing

Explode Your Business with Proof-Based Marketing

ByReen Waterman

You’re probably wondering, “How can I grow my business without blowing my budget?”

With so many new gimmicky ways to promote your business… what really works? What is the most effective way to attract new customers…the kind you’d love to help? How do you make your business the solution for your ideal customer?

While Google reviews are obviously important, they are not the only way to give a shout out to you about your business, product, or service.

A great way to promote your business effectively is through the power of Proof-Based Marketing…also known as VIDEO TESTIMONIALS.

If you have customers who you have really satisfied….who are “Raving Fans”….ask them to record a short video sharing their customer experience with you. Real people…really simple. Real easy. Real quick! Just upload to your YouTube channel or post on social media (with their permission, of course!).

With today’s high tech cell phones, this is so easy to do. When meeting with your customers at the point of sale, or afterward, ask if they would mind making a quick video testimonial. It’s that easy! There are also software and apps you can buy or use for free trial periods. Here are ones I am considering:

VocalVideo.com
Boast.io
Senja.io
StoryPrompt.com

Whatever software you use, your happy, satisfied customers are a key source to attracting more like them! Video testimonials by real people are social proof  that you are the “real deal” and provide a highly satisfied customer experience.

Watch the video provided by one of our highly satisfied authors, Rebecca Kilday. We worked with her, coached her in writing her first book, and published it. If you were looking for a company to help you write and publish a book, might you consider calling Linda and me?

Absolutely! And while I am here, please forward this email to friends, relatives, or business owners you know who might be interested in contacting us to help them tell their story!

rebecca testimony


As always, I’m happy to share these tips, insights, and ideas to help your business grow!

Reen Waterman

Reen D. Waterman, Jr., with a successful business background in real estate for more than 35 years (where he co-owned two real estate companies), became the professional real estate columnist for APG, Media of Chesapeake, a national media outlet, with his column “About the House.” He is the primary author of the couple’s most recent book, “Helpful Homeowner Hacks” and prolific magazine writer for a number of regional magazines.

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