Book Publishing’s Best Kept Secret
Everyone from CEOs to bestselling authors uses ghostwriting. Here’s why that’s completely fine and how it works.
Do you know that New York Times bestseller you can’t put down? There’s a good chance the author didn’t write it. And it’s far more common than you realize. We’re not talking about AI here, we’re talking about ghostwriting.
About 70–80% of celebrity memoirs and 50–60% of business books are ghostwritten. Many traditional publishers acknowledge that the majority of what they publish involved a ghostwriter. And when it comes to books by artists, celebrities, and politicians, that number jumps to nearly 99%.
So, if you’ve been sitting on a powerful story, telling yourself, “I’m not a writer”… that’s okay. You don’t have to be.
Ghostwriting Isn’t Cheating — It’s Effective.
Successful people outsource what isn’t their expertise. A surgeon doesn’t build his own operating room. A CEO doesn’t file his own taxes. And a brilliant expert with something important to share doesn’t sit staring at a computer wondering how to start writing.
You provide the ideas and the experience. And a ghostwriter turns your “think to ink.”
You Keep Your Voice.
A great ghostwriter doesn’t replace your voice. Instead, they mirror and sharpen it. They interview you, learn how you tell a story, and write the way you would if you had unlimited time and a journalism degree. The result? You get the book you want, written by someone else, while you keep doing the work only you can do.
People You Admire Use Ghostwriters.
Hollywood celebrities aren’t the only ones. More than 50% of the nonfiction books on bestseller lists were written with the help of a ghostwriter and those authors have zero regrets. Business owners, coaches, and the LinkedIn thought leaders you follow have all discovered the value and time savings advantage of letting someone else handle the writing while they handle everything else.
Here’s How Our Process Works.
We start where all great stories start–with a simple conversation. We dig into your ideas and your experiences to appreciate your goal in writing a book. We learn how you speak, how you think, what makes your perspective uniquely yours. From there, we build a voice profile, outline your chapters, and draft content that sounds unmistakably like you. You review, we refine, and together we produce something you’re genuinely proud to put your name on.
Because it IS your name on it. And your story. We just helped you tell it well.
You have something worth saying. The world is waiting to read it.
The only question is… what’s stopping you?
Let’s find out together. Book your free discovery call at WatermanCG.com and let’s get your book out of your head and into readers’ hands.
