4 Keys to Getting More Referrals
Referral business is one of the most powerful ways to grow your business. It’s also one of the most affordable ways!
When someone refers you, they’re putting their trust in you and supporting your business with their reputation. That’s why it’s so important to be intentional about building a referral-worthy business.
Here are four essentials to generating more referral business:
1. Deliver Outstanding Service
Excellent referrals start with excellent business. When you consistently exceed expectations, customers naturally want to share their experience with others. Conversely, if you provide poor service people will spread that word more quickly!
2. Ask for Referrals Strategically
Don’t assume people know you want to grow your business. Sincerely ask customers this key question, “Who is the next person you know who would need or enjoy the same experience you did with my business?”
Then follow up with these two thoughtful questions, “Would you mind putting my number in our contact information and text a good friend or relative about your experience?” or “Would you mind posting a positive comment or review about our business together on your social media channels?”
3. Thank Your Customers
Remember, customers can go anywhere to get what you sell or do. So, build a better customer base through the power of thank you! Send customers a thank you card—in a real envelope (like you would receive for an invitation to a party) with a real stamp! Almost no one does this anymore, so you will stand out as courteous, thankful, and polite.
4. Watch this Video
This is a great video with tips on referral generation.
Generating referrals isn’t about luck, it’s about being intentional. It is about under promising and overdelivering. Practice the Golden Rule in your business and people will be delighted to introduce you and your business to close friends they know. Put these keys into practice, and you’ll turn satisfied clients and contacts into your most valuable marketing partners.
